From World Champions to the World's Best Socks
Twin sisters Annie and Linnéa Wennergren, both elite athletes, knew the struggle: blisters after every run, cold feet on the trail, socks that just didn’t keep up. And they knew there had to be a better way.
With the help of groundbreaking material innovation, 37.5® Technology, they created a sock that truly works. One that performs as hard as you do.
Today, Gococo is worn by athletes, weekend warriors, and everyday adventurers who refuse to compromise on comfort, sustainability or style.
A Legacy of Sports, Entrepreneurship and Textile Innovation
With a background in elite sports and a strong entrepreneurial spirit, Annie and Linnéa founded Gococo in 2010 with one clear goal: to create the best performance socks on the market.
Today, they design every sock themselves – with the same focus on function, quality and smart materials that they once missed in their own careers.
The right material has always been non-negotiable. It's in their DNA. Growing up in a family deeply rooted in performance textiles, where dinner conversations often revolved around fiber blends and functional fabrics and they learned early on that materials can make the difference between a good and a great product. That’s why they never settled for “good enough”. Choosing 37.5® Technology was a natural step.
For Linnéa, who struggled with blisters and chafing throughout her athletic career, Gococo became more than just a product development project – it became a personal solution to a problem she had battled for years.
What Makes Our Socks Unique?
Gococo was one of the first brands in the world to use 37.5® Technology – a sustainable, smart material that adapts to your body temperature and dries up to five times faster than traditional fabrics.
The result?
✔️ Dry, fresh feet
✔️ Less friction = fewer blisters
✔️ Optimal comfort in any condition
The technology is embedded in the yarn itself and it can’t wash out and lasts as long as the sock does.
Designed in Sweden. Made in Europe.
All our socks are designed in Sweden and made in Europe using sustainable methods, without harmful chemicals, and with care for both people and the planet.
We believe in quality over quantity, conscious choices and creating products built to last. From material selection to the tiniest seam – it’s all in the details. And you’ll feel the difference.
Function in Every Step
Gococo offers a wide range of socks for all levels of activity – from trail hikes to long-distance runs, from marathons to daily walks.
Athletes and everyday movers spend countless hours training. When it really matters, socks should be the last thing holding you back. That’s why every Gococo sock is designed to do its job – so you can focus on yours.
To us, Gococo is more than a brand. It’s a movement.
A community of people who love to move, who believe in uncompromising function, and who want to feel ready for every step. We’re with you all the way and your feet will thank you.
DISCOVER GOCOCO
Running socks
24 products
Compression stockings
26 products
Hiking socks
6 products
Accessories
50 products