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BY ATHLETES, FOR ATHLETES. Gococo is a Swedish brand founded with a clear vision: to create the best performance socks and accessories for active individuals. With a focus on functionality, fit, durability, and Scandinavian design, we develop products that combine innovation and quality for everyone, from enthusiastic exercisers to professional athletes. Gococo is driven by a passion for functional products, which is why we use the advanced textile technology 37.5® Technology to create socks that wick away moisture, prevent chafing and blisters, and provide the wearer with optimal comfort and experience.